Jun 8, 2008
Devil May Care Hits #8 On NY Times Best Seller List
Say what you will about the book (and believe me, I will--in the next few days), but Ian Fleming Publications did a great job marketing it! The whole Centenary hype worked wonders, and Sebastian Faulks' James Bond pastiche Devil May Care debuted at a tie for Number 8 on the New York Times Best Seller List, a first for 007 since the middle John Gardner era. Meanwhile, it's breaking publishing records on Bond's own "pitiful little island" (to quote Blofeld), where according to The Guardian, it's "Penguin's fastest selling hardback fiction title ever." In other words, Fleming's heirs have successfully restarted the literary Bond franchise in much the same way Eon Productions successfully restarted the film one with Daniel Craig, which is great news! Now they need to make sure they don't let this wave die down, and commission someone else to start work on the next Bond novel right away. (Faulks has made it clear that this assignment was a one-off for him, although the project has certainly upped his name recognition.) My own top choice would be Charlie Higson, who's shown a certain talent for the character in his Young Bond series, or failing him, one of his ilk from British TV, like Stephen Fry, Hugh Laurie or Mark Gatiss. Gatiss would knock a Bond book out of the park!