Aug 20, 2019

At Last, BOND 25 Has a Real Title!


Finally, we can stop referring to the fifth Daniel Craig James Bond movie as "Bond 25!" (The moniker lasted far further into production than usual for the 007 films, which have traditionally been known in pre-production as Bond # ever since the producers ran out of Ian Fleming titles.) Now we can start calling the next movie No Time to Die. It has a similar ring to A Reason to Die (the title that was reportedly rejected on the eve of the Bond 25 press conference due to objections from MGM), but more history for the Bond production team.

No Time to Die is a title previously used (in some territories, including the UK) by original series producer Albert R. Broccoli on one of his pre-Harry Saltzman collaborations with producer Irving Allen, the 1958 WWII drama known in the U.S. as Tank Force. That No Time to Die was directed by Terence Young (who would obviously go on to help shape the Bond franchise, directing three of the first four Sean Connery movies), co-written by Richard Maibaum (who would receive writing credits on a dozen 007 titles), shot by Ted Moore (who would shoot many Bond movies, establishing the series' visual style for decades), and co-starred Luciana Paluzzi (Thunderball) and future "Goldfinger" lyricist Anthony Newley. Additionally, Syd Cain, who would become a fixture in the 007 art departments, had an assistant art director credit. So the title is rich with EON-adjacent history, in a way similar to GoldenEye's and The World Is Not Enough's close associations with Ian Fleming history.

Unfortunately, those rich associations don't stop the title from sounding just a little average, redolent of Brosnan-era word mash-ups like Die Another Day and Tomorrow Never Dies. Personally, I think I preferred A Reason to Die, but we'll see how No Time to Die fits the story. And, of course, how it fits into the lyrics of a hopefully awesome song, which is the true test of Bond movie titles!

I'm surprised the title treatment didn't line up the O's in "No" and "to" to make a "007" (as seen on the Quantum of Solace and Casino Royale posters), but it does use a font that's been seen over the years (in a few variations) on many spy titles in film and print, including several James Bond editions.

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