Jack White Scores James Bond Coke Zero Ad
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Wow, this is awesome. I'm not someone who screams, "James Bond sold out" (come on; Bond's been tied to brand names since Ian Fleming!); I'm someone who buys products that tie their advertising into James Bond! If I drank Coke at all, I would switch to Coke Zero today. CBN points the way to an article in The Guardian about the first animated spot from the previously announced James Bond Coke Zero campaign. It's a fantastic ad, done in the style of Danny Kleinman's Casino Royale opening titles (I wonder if Kleinman directed it?) with significant nods to the Vanquish chase in Die Another Day. There's all sorts of fantastic 007 iconography here, as well as our first chance to hear Jack White James Bond music. That's right, the White Stripes frontman (who wrote the title song for Quantum of Solace) did the instrumental scoring this commercial, including his own arrangement of The James Bond Theme! I really, really, really hope Coke makes this music available as a download! You can watch the whole video at The Guardian.