May 15, 2014
A Eurospy-Inspired Wendy's Commercial?
This is kind of weird, but worth noting. If you've visited the IMDb lately, you've no doubt noticed some odd ads for what fast food chain Wendy's is calling their "first ever short film," something called The Star of Tuscany. While the main purpose of this short is to advertise the chain's Tuscan Chicken on Ciabbata sandwich, I find it fascinating that they've chosen a Eurospy template to do so. The gimmick is that users create the film's dialogue by providing their own subtitles for the spoken Italian, but the plot of the black and white film is clearly inspired by the Italian spy and caper films of the early Sixties. I had no idea that Eurospy had seeped so deeply into today's public conscious that it would ever even be considered as the basis for a major American ad campaign! If you're so inclined, you can check out the trailer and several parts of the film (which is being posted in installments) here, and even contribute your own silly subtitles, What's Up, Tiger Lily-style. Or you can watch Part 1 below: