Sep 11, 2008

Jack White Scores James Bond Coke Zero Ad
Watch It Online Now!

Wow, this is awesome. I'm not someone who screams, "James Bond sold out" (come on; Bond's been tied to brand names since Ian Fleming!); I'm someone who buys products that tie their advertising into James Bond! If I drank Coke at all, I would switch to Coke Zero today. CBN points the way to an article in The Guardian about the first animated spot from the previously announced James Bond Coke Zero campaign. It's a fantastic ad, done in the style of Danny Kleinman's Casino Royale opening titles (I wonder if Kleinman directed it?) with significant nods to the Vanquish chase in Die Another Day. There's all sorts of fantastic 007 iconography here, as well as our first chance to hear Jack White James Bond music. That's right, the White Stripes frontman (who wrote the title song for Quantum of Solace) did the instrumental scoring this commercial, including his own arrangement of The James Bond Theme! I really, really, really hope Coke makes this music available as a download! You can watch the whole video at The Guardian.

3 comments:

bish8 said...

THIS IS VERY COOL. GLAD YOU WERE RIGHT ON TOP OF IT!

Gareth-Michael Skarka said...

It close to the Bond theme, but different enough to make me wonder if we're not hearing an advanced snippet of "Another Way To Die."

Gareth-Michael Skarka said...

Turns out, I was right -- that IS the instrumental version of "Another Way to Die".... and Jack White isn't happy about it:

http://news.bbc.co.uk/2/hi/entertainment/7616726.stm