Sep 15, 2015

Moneypenny Hawks Smartphones

Every time a new James Bond movie comes out, some people invariably begin complaining about product placement. Not me! I understand that product placement is a crucial part of the financial model that funds big budget movies, and has been for quite some time, and I'm fully cognizant of the fact that it's been an equally big part of the Bond series specifically for so long that it simply feels like part of the formula I love. I can't imagine a Bond film without product placement. Furthermore, I think it's a kind of appropriate extension of Ian Fleming's own penchant for naming brands he liked in his novels. And one more thing. I love seeing James Bond-inspired commercials. (Who can forget John Cleese's classic Schweppes spot from Licence To Kill? Or the time Christina Hendricks was a Bond Girl opposite Pierce Brosnan... in a Visa commercial from Tomorrow Never Dies?) Well, now the commercials tying in to SPECTRE have started airing! This one (via Dark Horizons), featuring Miss Moneypenny (Namoie Harris) shilling for Sony products like digital cameras and smartphones, is particularly notable because it's directed by seven-time 007 title designer Daniel Kleinman. It's also just pretty cool!

And this one, for Belvedere Vodka (via MI6), features SPECTRE Bond Girl Stephanie Sigman. The Rube Goldberg bartending is amusing, but seems more appropriate to a Jean-Pierre Juenet movie than a James Bond film.

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