Feb 21, 2007

Casino Royale DVD Busstop Posters

Driving around LA this morning, I was surprised to see Daniel Craig on busstop ads again! The giant Casino Royale posters had come down months ago to make way for Pursuit of Happyness posters, which in turn made way for Ghost Rider... only to return to Bond. It's pretty rare to see a DVD advertised at busstops in this city, so I'd say this is probably the beginning of what will no doubt be a fairly major campaign on Sony's part. The poster itself again features the same shot of Daniel Craig walking, with tie undone and Walther at his side, that we saw on the theatrical poster. Only instead of the casino steps, it's Venice in the background, and there's a picture of the DVD and Blue Ray in the lower left-hand corner.

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